In Remembrance of Things Past

Marcel Proust famously described scents unique ability to evoke emotionally vivid memories. Unlike visual memory references, smell physically enters our bodies and is interpreted in the area of the brain that also processes memory and emotion.

The technology to record scent, as digital data, and recreate it is now reality. What possibilities does this create for the coonsumption of memory as a form of emotional stimulant?

In Remembrance of things past explores scenarios in which the objects and actions associated with traditional emotional stimulants have been re-appropriated to act as vessels for a new form of memory experience.

Project Details

Year: 2009
Client: Personal