BETWEEN DREAMY & DREARY
Digital tourism is giving people the opportunity to experience and explore a diverse set of destinations before visiting the actual, physical place. In order to attract more potential tourists, the tourist areas are actively producing their promotional digital contents by using emerging technologies such as Virtual Reality or 4K promotional film. People can explore their destinations through the highly realistic sensory experiences that give almost dreamy feelings. However, when people visit the locations the experiences are not the same as they have known. People find that the reality is not dreamy, it is dreary. The sky seems less blue and the excitement of the activities are not as extreme. This leads people’s disappointment or disrealisation of the reality which questions what is ‘reality’? What do we prefer to explore in the new destination?
Between Dreamy & Dreay consists of 3 hypothetical products designed to mediate between the virtual expectations and physical reality of a holiday destination - situated within a triptic of video-game-like holiday pics.
Client: Frame Magazine
Project direction: Soomi Park
Visual collaborator: Owen Wells