Projecting Imagination




Year    2018 
Client  Sony Life Space UX

Projecting Imagination: The Secrets Beneath The Surface is a collaboration between Takram, Sony, the illustrator Matteo Berton, and the animator George Shelbourn taking place in Sony Life Space UX's Shoreditch pop up store between the 10th and the 19th of January 2018.

Picking locations from across the capital we asked Matteo and George to imagine the private lives of Londoners - the idiosyncratic and eccentric activities of daily life that are normally hidden and unseen. Using Sony's Portable Ultra Short Throw Projector we have peeled back the surface of the city to revel Matteo and Georges imagination - the secret goings on behind closed doors.

Behind the building facades, and panes of mirrored glass, hidden by brick and mortar, and the surface of the water, the inhabitants of London go about their secret lives.









Illustrations by Matteo Bertnon, coloured overlays animated by George Shelbourn.




Animation projections using Sony’s Portable Ultra Short Throw Projector.




PROJECT DETAILS

Agency: Takram
Client: Sony Life Space UX
Design, technology and direction: Yosuke Ushigome (Takram) and Lukas Franciszkiewicz (Takram)
Project collaborator and concept development: Owen Wells
Illustrator: Matteo Berton
Animator: George Shelbourn
Film: Sonny Malhotra
©2019_Owen Wells