Between Dreamy & Dreary Computer generated holiday snaps for Frame magazine.

Digital tourism is giving people the opportunity to experience and explore a diverse set of destinations before visiting the actual, physical place. In order to attract more potential tourists, the tourist areas are actively producing their promotional digital contents by using emerging technologies such as Virtual Reality or 4K promotional film. People can explore their destinations through the highly realistic sensory experiences that give almost dreamy feelings. However, when people visit the locations the experiences are not the same as they have known. People find that the reality is not dreamy, it is dreary. The sky seems less blue and the excitement of the activities are not as extreme. This leads people’s disappointment or disrealisation of the reality which questions what is ‘reality’? What do we prefer to explore in the new destination?

Between Dreamy & Dreay consists of 3 hypothetical products designed to mediate between the virtual expectations and physical reality of a holiday destination - situated within a triptic of “video game like” holiday pics.



Project Details
Client / Soomi Park / Frame Magazine

Year / 2018

Credits /Project Direction - Soomi Park Visual Collaboration - Owen Wells

Additional Links / Frame Magazine Article Soomi Park’s Website


Projecting Imagination
 © 2019 Owen Wells
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