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Between Dreamy & Dreary

Computer generated holiday snaps for Frame magazine.

Project Description
Digital tourism is giving people the opportunity to experience and explore a diverse set of destinations before visiting the actual, physical place. In order to attract more potential tourists, the tourist areas are actively producing their promotional digital contents by using emerging technologies such as Virtual Reality or 4K promotional film. People can explore their destinations through the highly realistic sensory experiences that give almost dreamy feelings. However, when people visit the locations the experiences are not the same as they have known. People find that the reality is not dreamy, it is dreary. The sky seems less blue and the excitement of the activities are not as extreme. More exposer of the advanced digital tourism often turns people down to see the gaps. This leads people’s disappointment or disrealisation of the reality which questions what is ‘reality’? What do we prefer to explore in the new destination?

Between Dreamy & Dreay consists of 3 hypothetical products designed to mediate between the virtual expectations and  physical reality of a holiday destination.

This project is my response to Frame Magazine‘s The Challenge section, which they ask four emerging designers to respond to a topical question with a future-forward design concept. Frame Magazine asked me to suggest an idea for the Future of Tourism for the Issue No 122 (May-June 2018).


Project Details
Client: Soomi Park / Frame Magazine
Year: 2018
Project Type: Experimental


Additional Links
Frame Magazine Article

Soomi Park’s Website

Project Credits
Project Direction: Soomi Park
Visual Collaboration: Owen Wells








©2018 Owen Wells